We aim to become the first city region in Europe to make smoking history. To do this we need to reduce smoking prevalence at a pace and scale greater than anywhere has done before.
Why do we need to make smoking history?
The impact smoking has on smokers and their families is devastating. In Greater Manchester alone 4,500 adults will die each year from smoking related causes, and nearly 5,700 children in Greater Manchester start smoking every year.
Meanwhile, the tobacco industry makes more money than Coca Cola, Disney, Google, McDonalds and FedEx put together, profiting from sales of a product that kills 1 in 2 long-term users
There are now 46,500 fewer smokers in Greater Manchester than there were in 2016.
4 in 5 residents support making smoking history, including half of all smokers.
Smoking rates are falling twice as fast as the national average.